Experience the Blind Walls Gallery tours in Breda,
through augmented reality
Experience the Blind Walls Gallery tours in Breda, through augmented reality
Experience the Blind Walls Gallery tours in Breda, through augmented reality
How do you get young people interested in art? Specifically, how do you get them interested in the art the streets of Breda have to offer? With the web app I worked on, BLIND WALLS AR-T TOUR, young people can walk the Blind Walls Gallery routes in a completely new dimension: augmented reality.
How do you get young people interested in art? Specifically, how do you get them interested in the art the streets of Breda have to offer? With our web app, BLIND WALLS AR-T TOUR, young people can walk the Blind Walls Gallery routes in a completely new dimension: augmented reality.
As they walk to the various artworks, they can scan their surroundings with our AR feature. As they do so, elements of the artworks will appear, playfully guiding them through the route and providing them with information about the upcoming artworks.
As they walk to the various artworks, they can scan their surroundings with our AR feature. As they do so, elements of the artworks will appear, playfully guiding them through the route and providing them with information about the upcoming artworks.
The target demographic
The target demographic
Young people
Through AR and the use of specific terms like "levels," we've made the web app feel more like a video game. This way, the Blind Walls Gallery routes are more appealing to young people (16-25 years old), without distracting too much from the art. The information about the artworks is textual, allowing users to listen to music or chat with friends while doing so. There's also never too much information at once.
Young people
Through AR and the use of specific terms like "levels," we've made the web app feel more like a video game. This way, the Blind Walls Gallery routes are more appealing to young people (16-25 years old), without distracting too much from the art. The information about the artworks is textual, allowing users to listen to music or chat with friends while doing so. There's also never too much information at once.
Levels and badges
Finding an element of one of the artworks increases your progress. Finding all the elements and the artwork they belong to increases your level. Levels unlock badges and, with them, new routes. With these rewards, we want to motivate young people to walk more of the routes. They'll also actively search for the elements and the associated information.
Levels and badges
Finding an element of one of the artworks increases your progress. Finding all the elements and the artwork they belong to increases your level. Levels unlock badges and, with them, new routes. With these rewards, we want to motivate young people to walk more of the routes. They'll also actively search for the elements and the associated information.
AR-design
AR-design
Augmented reality
The user walks with the AR feature. Directional indicators (arrows) appear on the ground. When the user is near one of the elements, their phone will vibrate, letting them know they can look around. Once they locate the element and hold their phone pointed at it for a few seconds, a short piece of information will appear. With the actual artworks, there's little AR to be found, so the focus doesn't shift from the art itself.
Augmented reality
The user walks with the AR feature. Directional indicators (arrows) appear on the ground. When the user is near one of the elements, their phone will vibrate, letting them know they can look around. Once they locate the element and hold their phone pointed at it for a few seconds, a short piece of information will appear. With the actual artworks, there's little AR to be found, so the focus doesn't shift from the art itself.
Walk the story
Each artwork tells a story, something we wanted to highlight with the AR feature. The elements found while walking in AR already provide some information about that specific element and how it contributes to the overall work. This way, young people can experience the story behind the artworks in a digestible and (partially) visual way.
Walk the story
Each artwork tells a story, something we wanted to highlight with the AR feature. The elements found while walking in AR already provide some information about that specific element and how it contributes to the overall work. This way, young people can experience the story behind the artworks in a digestible and (partially) visual way.
1. Homescreen
2. Level select
3. Level select
4. Walking route in AR
5. AR elements
6. Getting information
7. Progress up
8. Level passed
9. Badges
1. Homescreen
2. Level select
3. Level select
4. Walking route in AR
5. AR elements
6. Getting information
7. Progress up
8. Level passed
9. Badges
